the forever business
Our Story
Growing up, we heard stories about our grandpa that have shaped who we are today. But there’s one story that stands out, one that our dad shared with us and that has come to define our family’s journey. It was during the final days of Grandpa’s life, and our dad wasn’t sure if Grandpa fully understood what was happening. With a heavy heart, he sat beside Grandpa and asked, “Dad, do you know that you’re dying?” It was a question filled with love and concern, one that weighed deeply on our dad because he didn’t want Grandpa to be unaware of his situation.
Grandpa, with a calm smile, responded in a way that none of us will ever forget: “Son, I’m in the forever business.” In that simple yet profound moment, our family’s perspective on life and death changed forever. Grandpa knew, and he was at peace because he understood something bigger – that life doesn’t end here. The Forever Business became more than just words; it became a mission we’ve taken to heart. Today, we carry on Grandpa’s legacy by spreading the message of hope and strength that he left with us. Through The Forever Business, we remind others, as he reminded us, that life continues beyond what we can see.
What does TFB mean?
T
The:
Focused on eternal purpose.
F
Forever:
Embracing infinite life.
B
Business: Committed to doing good.
Our Mission
At The Forever Business, our mission is rooted in the legacy of our grandpa and the words he shared with our dad during his final days: “Son, I’m in the forever business.” This simple yet profound statement sparked a movement within our family, reminding us that life is eternal and that we are part of something much bigger. Inspired by Grandpa’s wisdom, we’ve come together as a family to build a community focused on spreading this message of hope, strength, and purpose.
Inspiring Creation: After hearing Grandpa’s words, we were moved to action. As his grandchildren, we began making signs, hats, bracelets, and other items with “Forever Business” on them, sharing the message wherever we went. It wasn’t long before others started asking about the story behind The Forever Business, and soon they were wearing the message too, helping us spread our family’s legacy far and wide.
Spreading the Message: The Forever Business has grown into something more than just a family project. People are inspired by our story and eager to share in the message of eternal purpose. Every product we create is a piece of that mission, worn as a reminder that life continues beyond what we can see, and that we are all part of something everlasting.
Promoting Eternal Values: Our mission is to promote the values Grandpa lived by – a focus on eternity, kindness, and helping others. While our story is inspired by his words, the heart of our movement is the idea that we are all part of the forever business, just like Grandpa. We’re committed to living out these values every day and helping others feel that same sense of eternal purpose.
Giving Back: A cornerstone of our mission is to help others in need. We are dedicating a portion of our profits to causes close to our hearts, from supporting young men serving missions to funding charitable efforts that lift those who are struggling. We believe that by sharing our resources and helping others, we are living out the true meaning of The Forever Business. Each contribution is a step toward building a better world.
The Forever Business is more than just a brand; it’s a movement born from our family’s story and a desire to make the world a better place. We invite you to join us in spreading the message, sharing kindness, and embracing the eternal. Together, we can create a community that’s united by purpose and driven by compassion, one act of goodness at a time.
From Our Family
